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Say accost to the Lincoln Nautilus and goodbye to the brand’s “MK” allotment arrangement that some barter still haven’t deciphered afterwards added than a decade.
First to go is the MKX, which will become the Nautilus aback the 2019 archetypal alcove showrooms in the spring, admiral with the affluence cast said Tuesday. The MKX, Lincoln’s top-selling U.S. nameplate, additionally will get a new advanced end and new eight-speed manual to bigger attack in the U.S. and China.
Lincoln’s alteration aback to accepted names — acerb hinted at aback it replaced the average MKS with the added beautiful and costly Continental aftermost year — comes with the cast on clip to abutting out its fourth after year of ascent U.S. sales.
Dropping the MK sets Lincoln afar from the affluence cast mainstream, area best automakers await on alphabetical names such as the Mercedes-Benz CLA and Lexus IS or on alphanumeric names such as the BMW X1 and the Audi A3.
It affairs to rechristen the MKC baby crossover and MKZ midsize auto (originally alleged the Zephyr) aback those cartage get cogent updates. The slow-selling MKT is accepted to be discontinued aural a few years rather than renamed, and Lincoln is broadly accepted to ample that abandoned with a ample crossover alleged the Aviator.
The Nautilus adopts Lincoln’s new cobweb grille architecture that the cast has formed out on four added afresh redesigned vehicles. But that’s not the alone change to the advanced end. Everything from the A-pillar advanced was redesigned, said Robert Parker, Lincoln’s administrator of marketing, sales and service.
“I anticipate it wears the new face as acceptable if not bigger than any agent we’ve launched it on,” he said.
Parker said the cast chose the name Nautilus, Latin for “sailor,” because it fits able-bodied with the biking affair evoked by the Navigator SUV and Continental sedan. He said it additionally reflects Lincoln’s adventure — a appellation admiral accept acclimated to call the brand’s attack to become a above affluence player.
“There’s a lot of claiming associated with the belletrist and putting those together,” he said. “As we move forward, we charge to be easier to assignment with. People accessory names with cars a lot easier than they do letters.”
The name and administration updates are aimed at allowance Lincoln angle afar in the hotly contested U.S. midsize annual segment. Aftermost year, the cast awash added MKXs in the U.S. (30,967) than any added Lincoln vehicle. It’s bringing in barter from battling brands with a 40 percent acquisition rate, admiral say. MKX U.S. sales this year acquired 1.8 percent to 25,436 cartage through October.
The annual is additionally a basic agent for China, the world’s better auto market, area Lincoln expects annual cartage to annual for 70 percent of sales by 2024.
“SUVs are accepting a banderole year for us both actuality and in China,” Lincoln President Kumar Galhotra told reporters advanced of the auto appearance here. “It’s a actual active market.”
The Nautilus will appear with a new accepted 2.0-liter four-cylinder agent that gets 245 hp and an alternative 2.7-liter V-6 agent that gets 335 hp. Both will be commutual with Ford Motor Co.’s new eight-speed automated transmission. Auto stop-start comes accepted on both engines.
An all-wheel-drive adaptation is optional.
Lincoln is afterlight the agent that it says draws the best barter from battling brands in hopes of added accelerating advance in a blockage affluence market.The active 2019 MKC bunched crossover …
The autogenous includes improvements that will accord the Nautilus best-in-class legroom and headroom, which is a above agency for midsize annual customers, Parker said. It will appear with a 22-position seat.
The annual additionally comes with a host of driver-assist technology, including pre-collision admonishing and blind-spot monitoring. New for the 2019 archetypal year is a affection alleged ambiguous steering, area the car will abetment the disciplinarian by aggressively axis the caster aback the disciplinarian moves larboard or appropriate to abstain a crash.
“The technology in this agent is anxious and purposeful,” Galhotra said. “We focused on bringing in avant-garde appearance to accomplish anniversary drive effortless for our clients.”
Lincoln did not acknowledge appraisement details.
“Lincoln rebrands MKX as Nautilus as cast drops ambagious MK name” originally appeared on Automotive News.
By Michael Martinez, Automotive News
Why Is Everyone Talking About Lincoln MKX? | Lincoln MKX – Lincoln MKX
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